If you own a business and want to have online trading, then one of the most effective marketing strategies is to take advantage of search engines, for example, Google and Yahoo. When your website or blog is included in the top 10 Google search results based on the keywords, it is a certain thing that you will get more visitors. This gives you a bigger possibility to attract the attention of many customers. In that way, your online marketing has a great opportunity to attain success. Marketing through search engine optimization may be regarded as the most elite and effective marketing technique.
To help your website fit in the top 10 Google search results, it is not easy, but it is also not too difficult to be accomplished. There have been a lot of information on the internet that discusses regarding tips and tricks for an optimal website on search engines especially Google. Through this simple article, the writer will summarize the many information that can be found on the internet.
1. Keyword Research
The very moment you build a website for your business, of course, you ought to a plan. The first step that is very important and you should do is to find out how people typing keywords on Google search engine to find the information you need. How to? You can research keywords by using Google Ad words: Keyword Tools, this service is provided by Google for free.
2. Use Domains Contains Keywords
After the last update penguin algorithm, some people say that keywords on the domain are something bad because it can be considered SPAM by search engines. I am not a master of SEO or have super expertise in the world of SEO, but I quite understand that in the world of online marketing many people say things that are uncertain as they most understand a lot of things about SEO.
Actually, the domain does not have to contain keywords, it’s not a necessity. But by entering keywords in the domain will certainly help search engines to find out the focus of the website created. For example, create a web about SEO service providers or backlink services, could just use the domain http://gudangbacklink.com, rajaseo.com, http://seomax.com, ratu SEO, and others. While examples of domains that do not use keywords on domains are usually websites of companies, for example, Google, Log In or Sign Up, Twitter. It’s what’s happening with detikcom - Informasi Berita Terupdate Hari Ini, Yahoo, and others.
In essence keywords on domains are never harmful to your website, it only applies to SPAM sites, and of course, you are not planning to create a SPAM site, right? So, using certain keywords on your site’s domain is a good thing, oh yes I suggest to use extensions that fit the business core, for example, dot com extensions for commercial sites.
3. Use The Right Platform For Your Website
Actually, no problem wants to build your site using a platform that you like. However, if you want to create a Google-friendly and user-friendly site then WordPress platform is the best choice. On the WordPress platform, we can also install various plugins that can help SEO activities and also help the site look to make it look better.
4. Use Good Permalinks
Make sure every permalink of your post contains the title of post-Karenina permalinks which is very helpful in your SEO activities. That’s why I recommend using the WordPress platform because you will more easily change the permalinks setting in WordPress. For post permalinks setting I usually use a custom structure like this /% postname% / or /%postname.htm
5. SEO Plugins
As I said before, the advantages of WordPress is that it can be installed to support plugins that can help your site SEO. Some WordPress plugins that really help your website SEO are:
- Yoast WP SEO or All In One SEO Pack
- Google XML Sitemaps
- SEO Friendly Images
- And others (to be discussed in the next post)
6. Quality Content
There is some debate about what quality content is like, some say “the article is at least 500 words”, and some say “the article is at least 700 words”, the fact is there is nothing better than original content. Create content for your readers, create a way for your readers to read all your content continuously. As already submitted by the google itself that the content is KING, then you should keep updating your website with original content and interesting for your readers.
7. Use Social Media
The era of digital technology today is who does not know Twitter, Facebook, Google plus, and others ... at least must know one of them. If you are reading this article and do not have any social media account, I think it’s something “amazing” - really too: P. For site owners, having a twitter account and Facebook is a must. This social media will not only help your website SEO but will also add visitors to your website.
8. Build Backlinks
Search engine algorithms will always change from time to time, but the important thing that will never change in SEO is backlinks. The important thing that we should keep in mind when building backlinks for a site are to build backlinks with high quality. Use your free time to build quality backlinks and need to be done continuously in stages.
The 8 steps above is a strategy to maximize a website SEO and must be applied if you want to get the attention of search engines, especially Google. If you cannot do the above or do not have time to do it, you should hire a webmaster who understands SEO. If you want your business website to be on the front page of the search engine easily remembered by searched by potential customers you can trust your website with Algo Sea Biz because we are the best SEO service in Bali. We are ready to help you.