Since its launch, Instagram has grown into the greatest platform for sharing content, pictures, videos, and photos. Nail Patel says that over 900 million users are active monthly on Instagram, and around 10 million images are posted on the site. This indicates that Instagram is no longer just for personal use anymore. It has become a new worldwide platform allowing a variety of brands to personalize their content, recruit new talented staff, display products, and motivate audiences. I will share some basic keys to effective social media marketing that you can implement in your Instagram marketing.

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1. Optimize your IG account

You must switch to a business profile as soon as possible after creating your Instagram account. A business profile allows you to display your contact information, biography, business profile, website links, and profile pictures. To make your brand Instagram account great, you need to create a descriptive and alluring bio, right profile picture, and a connected business website that can lead the audiences to your site.

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2. Create visually appealing content

Instagram is a visual medium that requires visually appealing content to draw people’s attention and attract them to engage. Without an attractive visual content, people are more likely to ignore your post. You need to use high-quality and relevant images that depict a story or at least can get your viewers excited. You can use both images and video content to get the attention of your audience.

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3. Share your post on Instagram regularly

Posting your quality content on Instagram regularly at the right times is very crucial. Remember that it can be harmful to you if you do the posting too often. According to a social media marketing expert from Bali Digital Marketing Company in Indonesia, your followers can get irritated and finally unfollow you. You must do it moderately. You need to include relevant hashtags on all your posts.

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4. Write great captions

Writing relevant and persuasive captions is an effective way to engage people more. The caption must be closely connected to your posts and can inspire your audiences. A great caption is good for the Instagram algorithm.

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5. Run Instagram contests

Running contests via Instagram is one of the best tactics to drive more followers and increase engagement. Instagram provides a very simple tool where you can make some contests on your feed to encourage participation from your audiences.

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6. Re-post you fan content

If you notice that your customers are posting some content about your products and brand, you need to consider and repost them. This digital marketing strategy is a great way to nourish your relationship with your customers and to win the heart of your potential customers to become your customers. Remember that before posting it, you need to ask permission from the person concerned.

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7. Stay active on Instagram

Stay active is a must. This requires great efforts and takes time. You need to post your content consistently and allocate a particular time to ‘comment and like’. Interacting with your audience will ensure them that to engage with you. This Instagram marketing tactic will validate your online identity and personalize your brand.

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Illustration for article titled Keys to Efficient Instagram Marketing

8. Run Instagram ads

Instagram is sharing data with Facebook. That’s why you can use advanced demographic and psychographic targeting provided by Facebook for your Instagram marketing campaign. Running ads is the surest way to expand your audience and to get your content in front of your audiences.

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Instagram offers many things and endless opportunities to boost your brand awareness, establish your brand identity, grow your online business, and increase your earnings.

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